The ProblemClient had previously worked with Mentat to develop a B2C solution for their appraisal business. The success of that project was such that they decided to expand upon it by creating another business in the same market to literally compete with themselves.
Our SolutionGiven the success of their first project with Mentat, client now had a larger budget for web design and marketing. We developed a site with even more emphasis on lead collection and this time a minor focus on the commercial market as well. We implemented split-testing of this new site against previous designs for both conversion rate and PPC efficiency.
The ResultsWe were able to expand the client's reach across the entire Houston metro market area for both residential and commercial appraisal assignments. By owning the top two businesses in the market, and dominating the search results, the client is now the the #1 provider of consumer appraisal services in the Houston area.
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