The ProblemAs a world ranked athlete, Client had a strong social media presence but wanted to reach local customers who would be interested in her training services. Client's website was a basic Squarespace site and was not optimized for lead collection.
Our SolutionWe worked with the client to design a website that conveyed her style of training and targeted the ideal local client. Once the site was complete, we used her existing social media presence to drive traffic and engagement to the site through giveaways and contests. This in turn created "buzz" around the site for Google to pick up on. We also implemented a local SEO campaign to rank client for personal training related terms within her geo-specific market area.
The ResultsClient now consistently ranks in the top 3 local maps listings for personal trainer related search terms. The new website converts at a high rate and the client is currently booked solid with a backlog of potential new clients who are interested in training with her.
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