The ProblemClient's real estate appraisal business was primarily B2B but they knew a large "private" market existed of homeowners and individuals that needed their services. Client contacted Mentat to help devise a plan for reaching this new market.
Our SolutionWorking within the client's budget, we developed a new website that was mobile friendly and focused more on B2B services. We implemented a local SEO and AdWords campaign to drive traffic.
The ResultsAfter just a few weeks the client began seeing a positive increase in consumer appraisal requests. Within a few months the client had established multiple top 3 Google Map rankings throughout the Houston market. AdWords cost per conversion is currently at less than 2.5% of gross sales profit. Because of the increased business, client has hired additional staff including another another appraiser and coordinator.
