The ProblemClient had a very outdated website that needed a redesign to bring it into the mobile era and focus more on converting visitors into leads. Client was also outsourcing their SEO to a foreign company who was using very outdated and ineffective SEO tactics.
Our SolutionWe worked with the client to create a fresh website design that would be easy to navigate and presented data in a logical fashion while still encouraging lead collection through various intake forms. We also implemented a structured PPC campaign to help the client reach international markets.
The ResultsThe client's website experienced a dramatic drop in "bounce rate" and a large improvement in overall metrics that influence effectiveness of online marketing. Lead collection is up over 500% compared to the old website and client is ranking top3 for their major keywords.
